Italy Serie A — 27 June 2013

Keisuke Honda could become an AC Milan player. The Japanese playmaker has a contract with CSKA Moscow, that will end in 2014. AC Milan could get him this summer, paying a relatively low amount to his current team.

AC Milan seems ready to make an offering to the player of 2,5 million euros per year plus bonus. The biggest problem regards the price to pay to CSKA Moscow: AC Milan wants to offer him 2 million euros, while Everton has already made an offering of 7 million euros.

The player is considered an excellent alternative to Kakà, the other objective of AC Milan, impossible to reach due to his high cost. The Japanese player could easily cover the same role as Kakà, and AC Milan will invest less money to conclude the operation.

The European football is appreciating Honda in the last period, due to his good performance with Japan at Confederations Cup. AC Milan, acquiring this player, could make a double deal: not too much money for a great player, but also the gain of more money. Japanese supporters indeed love this player and his presence in AC Milan, could increase the marketing gain. T-shirts and other AC Milan products will be sold in Japan, increasing the economic possibilities of AC Milan of around 10 million euros.

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Federica Cagliani

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